Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine.
Nothing kills a website faster than duplicate content issues. It’s confusing for Google bots so you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Get rid of this immediately so you can start with a clean slate.
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility.
Simply put, a website needs to be user-friendly on a smartphone.
In the past this may not have been such a priority, but mobile compatibility is crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks good on the small screen. The biggest and most basic way to do this is through a responsive design.
Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. ... Google Analytics allows you the information needed to improve your website, and make it the best it can be.
You have to double check that Google is indexing your site, meaning they’re crawling your website and you’re therefore showing up in SERPs. To check this, visit your Google Webmaster Tools account and click the ‘Google Index’ tab to see the total number of pages Google has indexed. Make sure it seems right!
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Understanding which keywords you want to target can help you learn a lot about SEO if you’re unfamiliar, but it also sets the stage for many of the other items in the next three sections (content creation and back linking, most notably).